Marketing & Branding
When it comes to defining your brand be conscious and crystal clear how you want to position and define your brand. Branding is more a long term strategy that keeps clients coming back and reinforcing value you offer.
Well-executed marketing programs drive up both revenue and profits. Goldkap works with companies to structure such programs carefully to target attractive client segments, create the desired image and strengthen the brand.
Our work focuses on brand management, including competitive positioning, and the impact that marketing mix and resource allocation have on sales and profits.
As products and services become more difficult to differentiate, branding that cultivates a strong, trusted image can help build a larger, more loyal client base. Goldkap’s approach to brand management, marketing mix and resource allocation builds a measurable strategy that can be quantitatively analyzed.
We begin by mapping the market share and profit position of the client’s brands relative to its competitors. We then help clients apply that information to put together a budget and allocate the proper resources to each specific marketing strategy.